Formula 1 and POMPEII Pair a Nine-Piece Capsule With a Madrid Store Takeover

The collection combines Formula 1’s identity with POMPEII’s custom racing graphics. Its launch is supported by a program of Madrid activations, including a launch event, an F1 Paddock Club collaboration with The Coffee Party and a Formula 1-themed takeover of POMPEII’s flagship store.

That combination gives the collaboration several points of contact with customers. The apparel creates a purchasable expression of the partnership, while the store takeover and events place it within the city surrounding the race. The local partner is central to the format.

POMPEII brings a Madrid-based fashion identity and a physical flagship, providing a place where Formula 1’s sporting references can become part of a retail experience.