Medicube Adds Four-City Pop-Up Tour as Western Sales Expand

The tour starts in New York on September 10–12, followed by Los Angeles on September 25–27, London on October 9–11 and Paris on October 23–25. The locations will combine skincare consultations, device demonstrations and on-site product sales.

APR reported first-half 2026 sales of KRW647.8 billion in North America and KRW228.9 billion in Europe, up 264% and 380% year over year respectively. Those company-reported regional results provide the commercial context for the tour, which promotes its recently introduced AGE-R Booster Pro X2.

The announcement signals investment in in-person consumer contact, not a permanent-store rollout. APR said it intends to expand physical touchpoints after the tour but did not provide locations, investment amounts or sales targets. Illustrative Medicube activation at Coachella, April 2026—not the September–October U.S.

and European tour. Image: Medicube.