BeautyTrends

How Target Is Rebuilding Beauty Across Stores and Marketplaces After Ulta

Target Beauty Studio takes the place of Ulta’s shop-in-shop while Target Plus widens the online assortment.

Rendering of the Target Beauty Studio prestige beauty destination inside a Target store
BeautyTrends

How Target Is Rebuilding Beauty Across Stores and Marketplaces After Ulta

Rendering of Target Beauty Studio. Image: Target.

The end of Ulta Beauty at Target could have been treated as a straightforward space-filling exercise: remove one sign, install another, and keep selling prestige products. Target has made a more interesting choice.

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