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Golden Goose Turns Its Rome Kids Store Into a Family Celebration Format

The brand's Rome Kids opening illustrates a new in-store format built around private celebrations, sneaker co-creation and workshops for families.

Family approaching the Golden Goose Kids store in Rome's Piazza del Popolo
MarketingNews

Golden Goose Turns Its Rome Kids Store Into a Family Celebration Format

Image: Golden Goose.

Golden Goose used the opening of its Kids store in Rome to show how a children’s retail space can host an occasion. The brand’s Golden Celebration format brings families into the store for private parties, hands-on customization and keepsake activities. The Rome event connects the new format with Golden Goose’s established co-creation positioning, while giving its Kids business a reason for customers to return beyond a product launch.

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