Brioni Takes Its Bespoke Grand Tour to Tokyo After Hong Kong

The house’s official Grand Tour page says the experience combines archival garments, fabrics and private tailoring appointments. Chief Master Tailor Angelo Petrucci was due to participate with his team, while a selection of exclusive and limited-edition fabrics was offered for bespoke orders.

Brioni’s trunk-show calendar also placed the Tokyo event after stops in Osaka and Fukuoka.

A service-led luxury format The Tokyo presentation is a way to make the house’s most individualized product category tangible: clients can see garments and materials, meet tailoring specialists and discuss a commission in a private setting.

Brioni’s images from the stop show traveling display trunks, tailoring tools, garments and a live demonstration. The company has not disclosed attendance, orders or revenue from the event.