Prada Brings Its Essence Pop-Up to Hangzhou MixC in Five-Stop Asia Retail Program

The concept places women’s and men’s ready-to-wear, footwear, bags and accessories inside a modular space with clear plexiglass, lilac floor lighting and illuminated Prada-green volumes.

Prada connects the edit to styles that gained recognition in the 1990s, using black Re-Nylon alongside poplin, denim, cashmere, fleece and leather. A repeatable mall format Hangzhou is the first of five Essence locations listed by Prada.

The format also runs in Osaka at Umeda Hankyu Cotocoto and Hankyu Men’s Osaka from October 7 to 20. Later stops are scheduled at Hong Kong Harbour City from October 16 to November 8 and Seoul Hyundai Apgujeong from October 16 to November 1.

The calendar makes Essence a regional retail program rather than a single local installation. Prada is carrying one recognizable spatial language and product edit across department stores and malls, while each site gives customers a temporary point of contact with the assortment.