Calvin Klein and Zalando Turn a No-Phones Berlin Night Into an OFFLINE Campaign

The production used point-and-shoot cameras in guests’ hands alongside the creative team’s coverage. That made participation in the room part of the campaign’s visual approach, rather than treating the gathering only as a backdrop for promotional portraits.

Meredith Braden Bucher, creative director at Zalando Studios, described the event and production in her project account. The credits name Adam Munnings as director and Szymon Stepniak as photographer, with Kasper Jernhag credited for behind-the-scenes and event photography.

LBAM Communication as the event production agency and Spingun Media are the content production agency. Those separate roles show how the live experience and the resulting campaign assets were produced together, but through distinct production responsibilities.

The creative mechanism is the contrast between restricting phone use in the room and deliberately making images through other cameras. It gives the campaign an analogue visual device while preserving the event as a source of material for later distribution.