Nordstrom and LAFS Bring Six Latin American Brands to a Merrick Park Pop-Up

The roster included Bolazo, Dumain, FILIPA, ONHLD, Susana Vega and Sixxta. Nordstrom described the collaboration as the first of its kind, with an opening evening that brought together brand founders, creators and community partners before the temporary retail programme.

The setting was Nordstrom’s Shops at Merrick Park location in Coral Gables. Apparel racks, jewelry presentations and accessories displays placed different categories within the same discovery event, allowing the selection to read as a group of businesses rather than a single-label launch.

It offers a defined occasion for customers to encounter products inside an established department store. The retailer also directed customers to its year-round online selection of Latin American and Hispanic brands across Nordstrom and Nordstrom Rack.