Burberry Plans Regent Street House With Trench Aftercare, Archives and Hospitality

Burberry House design visualisation. Image: Burberry. Burberry House design visualisation. Image: Burberry. The project also introduces the Regent Concept, a global store design developed with interior designer Peter Mikic.

Burberry describes a setting informed by British homes, with materials and details adapted to the architecture of individual locations as the concept rolls out.

A flagship organised around services and discovery The planned Trench Arcade will bring heritage and seasonal outerwear together with a bespoke service for preserving and restoring trench coats and options for personalisation. A Drawing Room will accommodate private appointments, personalised products and specialist aftercare.

The 1856 Gallery, on the first-floor mezzanine, will host changing displays from the company’s archives. Other elements include Knight’s Tale, a children’s department, and Burberry’s Tea & Coffee, with refreshments and sweet and savoury scones. The company says it is collaborating with a British chef on the hospitality offer…