Author Profile

Jeanel Alvarado

EDITOR-IN-CHIEF

Jeanel Alvarado is a marketer and retail strategist, leveraging 15+ years of cross-disciplinary expertise in retail, e-commerce, technology, consumer and shopping trends. She is the former Senior Managing…

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  • Beauty
  • Retail
  • Luxury
  • Fashion

About

About Jeanel Alvarado

Jeanel Alvarado is a marketer and retail strategist, leveraging 15+ years of cross-disciplinary expertise in retail, e-commerce, technology, consumer and shopping trends. She is the former Senior Managing Director of the School of Retailing at the University of Alberta. Jeanel’s insights appear in Nasdaq, Entrepreneur, Fortune, TIME, and the US Chamber of Commerce, among others, with recurring commentary on top retailers and brands for financial markets, consumer insights, shopping trends, tech Innovation, and the luxury sector.

Latest Stories

Articles by Jeanel Alvarado

Naturalizer and Tracy Reese Launch Limited Footwear Collection

Naturalizer and Tracy Reese Launch Limited Footwear Collection

Leading women’s footwear brand, Naturalizer, and American fashion designer, Tracy Reese, today launched their joint initiative, the “Hope for Flowers” sustainable capsule footwear collection. The new line was created to shine light on the shared passions of both brands. Reese’s…

Footwear
FreedomPay Enables Sephora to Deliver Next Level Mobile

FreedomPay Enables Sephora to Deliver Next Level Mobile

Sephora, the leading prestige beauty omni-retailer, has partnered with FreedomPay, the world’s leading commerce platform, to integrate FreedomPay’s data-driven commerce technology in over 500 Sephora stores across the Americas. This partnership aims to provide a safe, secure, and innovative Mobile…

PaymentsRetail
Winnie Harlow Launches CAY SKIN Exclusively At Sephora

Winnie Harlow Launches CAY SKIN Exclusively At Sephora

The Artificial Intelligence-powered consumer brand group, announces its new skincare brand, 100.co co-founded with Winnie Harlow, CAY SKIN by Winnie Harlow, is now available at top beauty retailer Sephora at 251 locations. Harlow, a globally renowned supermodel, raised $6.5M in…

BeautyRetail
Mielle Organics Launches Into Ulta Beauty

Mielle Organics Launches Into Ulta Beauty

Mielle Organics, the fastest growing Black-owned & women-led global beauty brand, is now sold at the nation’s largest beauty retailer Ulta Beauty. Their award-winning multicultural haircare is available to shop at all 1,300+ stores nationwide & online at ulta.com. Founded…

BeautyRetail
Selling Your Products To Beauty Retailers

Selling Your Products To Beauty Retailers

If you are an entrepreneur, brand or product-based business who is looking to sell your product in the beauty category this is a must read… The beauty category is one of the most competitive categories in the retail business. You…

Strategy
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