Contributor Profile

Jeanel Alvarado

EDITOR-IN-CHIEF

Jeanel Alvarado is a marketer and retail strategist, leveraging 15+ years of cross-disciplinary expertise in retail, e-commerce, technology, consumer and shopping trends. She is the former Senior Managing…

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About

About Jeanel Alvarado

Jeanel Alvarado is a marketer and retail strategist, leveraging 15+ years of cross-disciplinary expertise in retail, e-commerce, technology, consumer and shopping trends. She is the former Senior Managing Director of the School of Retailing at the University of Alberta. Jeanel’s insights appear in Nasdaq, Entrepreneur, Fortune, TIME, and the US Chamber of Commerce, among others, with recurring commentary on top retailers and brands for financial markets, consumer insights, shopping trends, tech Innovation, and the luxury sector.

Latest Stories

Articles by Jeanel Alvarado

Korean Beauty Brand Laka Makes U.S Debut at Sephora

Korean Beauty Brand Laka Makes U.S Debut at Sephora

Related reading: Explore our Top 10 Korean Beauty Brand and Retailer Expansions. Laka is making its U.S. retail debut with Sephora, bringing its inclusive, lip first K beauty lineup to Sephora.com and 80 select stores nationwide from February 20, 2026.…

NewsRetail
SACHEU Launches Nationwide with Target Beauty

SACHEU Launches Nationwide with Target Beauty

SACHEU is taking its full longwear lineup into Target beauty aisles nationwide beginning late February 2026, moving from viral hit status into a scaled masstige color player with multi category shelf space across lips, face, and eyes. From viral lip…

NewsRetail
The Hermès Birkin Class Action Lawsuit Explained

The Hermès Birkin Class Action Lawsuit Explained

The Birkin isn’t sold. It’s earned. That’s been Hermès‘ position for decades, and it’s exactly what’s now being challenged in court. A class action lawsuit is forcing one of fashion’s most powerful houses to defend something the luxury industry has…

NewsRetail
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