As we step into 2024, discerning consumers are increasingly seeking out brands that offer an understated elegance, brands that don't shout for attention but rather whisper their pedigree. These are the quiet luxury brands – offering high-quality, luxurious products and experiences while avoiding flashy logos or overt branding. These top brands emphasize subtlety, craftsmanship, and timeless elegance. Shoppers of quiet luxury value lasting quality over trendiness and appreciate the discretion afforded by eschewing conspicuous logos.
We have compiled the top quiet luxury brands of 2024, from fashion houses that have been honing their craft for decades without succumbing to the siren call of mass marketing, to newer players who are redefining what it means to be luxurious in a modern world, these brands represent the pinnacle of discreet opulence.
These are the labels that don't plaster their names across billboards or flaunt their wares in every department store window. Instead, they choose to let their workmanship speak for itself, attracting a clientele that values the art of subtlety. Whether it's through the use of the finest materials, the meticulous attention to detail, or the commitment to sustainable practices, these brands have carved out a niche for themselves in the hearts of those who understand that true luxury whispers rather than shouts.
Top Quiet Luxury Brands
1. The Row
Founded in 2006 by Mary-Kate and Ashley Olsen, The Row has become synonymous with quiet luxury in women's fashion. Their aesthetic emphasizes muted colors, clean lines, and exquisite tailoring for a refined, minimalist look. The brand is renowned for ultra-luxe materials like cashmere and crocodile leather, as well as innovative silhouettes that remain timelessly chic. Investment pieces from The Row promise enduring versatility and perennial sophistication.
2. Max Mara
Iconic Italian fashion house Max Mara delivers quintessential quiet luxury for both men and women. Since 1951, the brand has fused flawless construction with smart, functional design in garments made from sumptuous fabrics like cashmere and camel hair. Max Mara's outerwear especially shines for its precision tailoring and ability to finish any outfit with polish. For those seeking enduring, superlative quality, Max Mara's offerings will withstand the test of time.
3. Toteme
Understated Swedish label Toteme embodies Scandi chic with its muted palette and clean lines. Co-founded in 2015 by Elin Kling and Karl Lindman, the brand has won acclaim for its elegant essentials, from tailored separates to minimalist dresses and sleek leather goods. Toteme pieces promise versatility that transitions seamlessly from professional settings to off-duty pursuits. For those who appreciate sophistication without excess, Toteme's quiet luxury will become wardrobe staples.
4. Tove
Feminine label Tove mixes delicate design with luxury materials for a romantic, yet contemporary aesthetic. Founded in 2018 by Camille Perry, the brand is renowned for airy silhouettes, custom-developed fabrics, and artisanal craftsmanship. Tove's use of high-quality fibers like organic silk and recycled cashmere ensures investment pieces with exceptional softness and durability. For those seeking ethereal luxury that flatters, Tove delivers with quiet grace.
5. Brunello Cucinelli
Understated Italian luxury defines Brunello Cucinelli, founded in 1978 in the Umbrian hamlet of Solomeo. Impeccable quality and craftsmanship go into Cucinelli's offerings for both men and women, from cashmere knitwear to refined separates and accessories. Muted earth tones and natural textures feature prominently in the brand's elegant but functional aesthetic. For those who appreciate discretion and lasting value, Brunello Cucinelli's quiet luxury sets the standard.
6. Loro Piana
Hailing from Italy's Piedmont region, Loro Piana has been creating the world's finest textiles since 1924. From baby-soft cashmere to featherlight wool and rare vicuña, the brand sources the most luxurious natural fibers for its range of knitwear, loungewear, and accessories. Understated in style but unmatched in quality, Loro Piana offers quiet luxury essentials destined to become family heirlooms. For those seeking once-in-a-lifetime investment pieces, Loro Piana delivers true luxury.
7. Savette
Savette blends traditional Italian craft with contemporary design for timeless everyday luxury. Founded by Cristina Mantelli in 2021, the brand specializes in made-to-order leather bags and accessories handmade by local Tuscan artisans. With structured yet unfussy silhouettes and an emphasis on Italian heritage, Savette's offerings exude quiet sophistication. For customers seeking custom-made heirloom pieces, Savette provides exceptional quality and care.
8. Jil Sander
Known as the "Queen of Less," German designer Jil Sander founded her eponymous label on the principles of precision, purity and transcending trends. Launched in 1968, Jil Sander's collections of women's and men's clothing employ exquisite fabrics, meticulous cuts and subdued hues for a signature aesthetic of understated luxury. For those who appreciate essentialism and artistry in equal measure, Jil Sander's offerings deliver quiet elegance season after season.
9. KHAITE
Founded in 2016 by Catherine Holstein, New York-based label Khaite has quickly become a fashion favorite for its sharp yet feminine take on quiet luxury. The brand's famous cashmere and leather originate from century-old Italian mills and tanneries, lending exceptional quality to every piece. Khaite's neutral palette allows its impeccable construction and tailoring to shine. For smart investment pieces with modern edge, Khaite delivers luxury essentials to last a lifetime.
10. Agnona
Agnona, an Italian luxury brand known for its understated elegance and high-quality materials, epitomizes the concept of quiet luxury. Specializing in women's clothing and accessories, Agnona has built a reputation for its refined knitwear, sumptuous fabrics, and timeless designs that speak to a discerning clientele who values subtlety and sophistication.
11. Hermès
Hermès stands as a paragon of quiet luxury, with a heritage that dates back to 1837. Renowned for its exquisite craftsmanship and attention to detail, the French fashion house is celebrated for its iconic Birkin and Kelly bags, silk scarves, and a range of leather goods that are both elegant and instantly recognizable yet never ostentatious.
12. Margaret Howell
British designer Margaret Howell is a champion of quiet luxury, offering collections that are characterized by their simplicity, functionality, and classic British tailoring. With a focus on natural fibers and a palette often inspired by the English landscape, her designs convey a sense of relaxed sophistication that appeals to those who appreciate the beauty of understated style.
13. Bottega Veneta
Bottega Veneta is synonymous with its motto, "When your own initials are enough," reflecting the brand's commitment to discreet luxury. Known for its signature intrecciato weave and minimalist aesthetic, the Italian label creates leather goods, clothing, and accessories that eschew logos for pure, unadorned elegance.
14. Gabriela Hearst
Gabriela Hearst is a designer who merges luxury with sustainability, creating pieces that are both refined and responsible. Her eponymous label is known for its modern sophistication and dedication to using the finest materials, with a focus on craftsmanship and an ethos that luxury should be timeless and not trend-driven.
