Finding fashionable and affordable clothing can be challenging, especially if you're trying to venture away from popular fast-fashion brands like SHEIN. If you're familiar with SHEIN, you're likely aware of its massive popularity due to its low prices and trendy styles. However, numerous other brands offer similar pricing and fashion-forward designs. Here, we will rank the 10 best stores like SHEIN based on pricing similarity from high to low as of June 2024.
10 Best Websites Like SHEIN
| Rank | Store Name | Headquarters Location | Website |
|---|---|---|---|
| 1 | ROMWE | Nanjing, China | Romwe.com |
| 2 | Temu | Boston, USA | Temu.com |
| 3 | AliExpress | Hangzhou, China | Aliexpress.com |
| 4 | Boohoo | Manchester, UK | Boohoo.com |
| 5 | PrettyLittleThing | Manchester, UK | PrettyLittleThing.com |
| 6 | H&M | Stockholm, Sweden | hm.com |
| 7 | Zaful | Guangzhou, China | Zaful.com |
| 8 | Bloom Chic | Hong Kong, China | bloomchic.com |
| 9 | Cider | Guangzhou, China | shopcider.com |
| 10 | Forever 21 | Los Angeles, USA | Forever21.com |
What is SHEIN?
SHEIN is the world's largest fashion retailer as of 2022, known for its fast-fashion approach that produces thousands of garments and accessories at a rapid pace. With over 251.56 million app downloads, SHEIN primarily targets fashion-conscious, price-sensitive young women aged 16 to mid-30. Founded in Nanjing, China, in October 2008 as ZZKKO by entrepreneur Chris Xu, the company is headquartered in Singapore.
1. ROMWE - Romwe.com
Headquarters Location: Nanjing, China
ROMWE is a dominant player in the fast-fashion industry. Known for its highly affordable prices, ROMWE offers a wide variety of trendy clothing and accessories for both men and women at rock-bottom prices, ROMWE focuses on keeping up with the latest trends. The platform is a paradise for fashionistas on a budget, although, like Shein, the quality of items can be hit or miss.
2. Temu - Temu.com
Headquarters Location: Boston, USA
Temu offers a pricing model somewhat similar to SHEIN, especially in its clothing section, where prices typically hover around or below $10 per item. However, Temu edges out SHEIN with its shipping options and superior customer service, making it a notable competitor.
3. AliExpress - Aliexpress.com
Headquarters Location: Hangzhou, China
AliExpress, a subsidiary of Alibaba, is a global e-commerce platform offering everything under the sun, including fashion. While it isn't exclusively a fashion site, it offers many affordable clothing items. Thanks to its massive network of sellers, AliExpress can provide low prices similar to Shein, although buyers should be cautious about varying quality and shipping times.
4. Boohoo - Boohoo.com
Headquarters Location: Manchester, United Kingdom
Boohoo is another UK-based fashion retailer known for its low-cost, trendy clothes aimed primarily at millennials and Gen Z. The pricing is generally affordable, often similar to or slightly higher than SHEIN. The brand frequently updates its selections to align with current trends, making it a go-to for fashion enthusiasts looking to stay stylish without breaking the bank. Boohoo frequently offers discounts and sales, making it a competitive choice for budget fashionistas.
5. PrettyLittleThing - PrettyLittleThing.com
Headquarters Location: Manchester, United Kingdom
PrettyLittleThing is often cited as one of the closest alternatives to Shein. This UK-based brand offers a wide range of trendy, affordable fashion pieces that cater to young women. The prices at PrettyLittleThing are strikingly similar to Shein, albeit sometimes at the cost of quality. However, if you're looking for a store with a vast selection of stylish outfits for all occasions, PrettyLittleThing is a great option.
6. H&M - hm.com
Headquarters Location: Stockholm, Sweden
H&M, based in Sweden, is a household name in affordable fashion. While slightly pricier than SHEIN, H&M provides a variety of quality and sustainability options, making it a go-to for shoppers who value both style and ethical considerations. Their Conscious line is particularly noteworthy for those seeking more eco-friendly fashion options.
7. Zaful - Zaful.com
Headquarters Location: Guangzhou, China
Another China-based brand, Zaful, is quite similar to Shein's approach to fast fashion. They offer trendy and affordable clothing targeted towards young adults. ZAFUL is popular for swimwear and casual wear, boasting a variety of designs and frequent sales. They also focus on staying aligned with the latest fashion trends.
8. Bloom Chic - bloomchic.com
Headquarters Location: Guangzhou, China
BloomChic is a digital-first fashion and lifestyle brand dedicated to modern women, particularly those who wear sizes 10-30. Established with a vision centered around the motto "Live with Ease, Dress with Joy," BloomChic aims to make stylish, comfortable, and affordable clothing accessible to mid- and plus-size women. The company originates from Hong Kong and leverages extensive expertise in retail, fashion design, and apparel manufacturing rooted predominantly in China.
9. Cider - shopcider.com
Headquarters Location: Guangzhou, China
Cider is an online fast fashion brand launched in September 2020 by a group of friends in China, including CEO Michael Wang and Chief Marketing Officer Yu Oppel. It caters primarily to Gen Z consumers, offering a wide range of trendy and affordable clothing. Cider's product range spans various styles, from '70s-inspired looks to early 2000s summer-camp fashion, and includes tops, dresses, skirts, outerwear, and accessories, with sizes ranging from XXS to 4XL.
10. Forever 21 - Forever21.com
Headquarters Location: Los Angeles, USA
Forever 21 has been a staple in the fast fashion world for decades. Originating from the United States, it offers a broad spectrum of trendy clothing at accessible prices. Like Shein, Forever 21 focuses on providing up-to-date styles, making it a top pick for the fashion-forward crowd. Although some items can be pricier than SHEIN, Forever 21’s constant promotions and sales make it an attractive alternative for budget fashion lovers. However, it’s worth noting that, like Shein, the quality might not always be top-tier.
Bonus: 11. Uniqlo
Headquarters Location: Tokyo, Japan
Japan-based Uniqlo offers a more minimalist approach to fashion than Shein's trend-focused catalogue. While not as trend-driven or inexpensive as SHEIN, Uniqlo offers durable and stylish options that represent a good value for money, especially those willing to invest more upfront for longer-lasting pieces.
Conclusion
Whether you are looking for ultra-affordable basics or trendy statement pieces, plenty of alternatives to SHEIN cater to various budget levels. ROMWE and Temu remain top contenders for those seeking high similarity in pricing. At the same time, stores like H&M, Uniqlo, and Urban Outfitters offer different benefits, such as sustainability and quality, for a slightly higher cost. Embrace your fashion-forward spirit without breaking the bank by exploring these fantastic alternatives to SHEIN.
