Overview
About Asics
Asics is a Japanese sportswear brand known for performance running shoes like the Gel-Kayano and lifestyle models like the GT-2160. It is a leader in both athletic performance and retro-running fashion.
Latest coverage
Asics News
ASICS Appoints Kei Nishikori to a Multi-Year Advisory Role
ASICS appoints Kei Nishikori as a multi-year advisor for product development and sports participation.
JD Sports and ASICS Take Their House Format to Paris Fashion Week
The October 2–3 Paris activation mixed footwear, music, customization and community programming around the GEL-STRATUS MC.
ASICS Turns GEL-STRATUS MC Launch Into a Mumbai Customization Workshop
ASICS introduced its GEL-STRATUS MC collection in Mumbai through an invited shoe-customization workshop with local artist Siddhesh and removable charms.
ASICS Turns Its 1998 Japan Football Heritage Into a Fluxo W7M Gaming Collection
ASICS enters esports through its first gaming apparel collection with Brazil’s Fluxo W7M, connecting performance heritage with digital culture.
ASICS Builds Its Sydney Marathon Activation Around Rise & Shine and Running Rituals
ASICS House Sydney connects the Rise & Shine collection with live storytelling, a limited-edition magazine and an early-morning community run.
ASICS Leader Tomoko Koda Sees Product Innovation and Consumer Wellbeing as One Mission
Tomoko Koda, Managing Executive Officer at ASICS, highlights the brand's dedication to performance and importance of a holistic approach to health and fitness.
ASICS House and JD Sports Turned a Soho Storefront Into a Culture Led Sneaker Lab
Experience the fusion of Japanese design and Soho's energy at ASICS House, where chrome-dipped architecture meets cultural pop-up magic.
Top 10 Sneaker Brands by Website Traffic (2026)
This RB report provides a comprehensive analysis of the top 10 most visited sneaker brands by website traffic globally, based on SEMrush traffic data for January 2026. The aim is to highlight key traffic metrics and offer insights into each…
Top Sneaker Collaborations That Broke the Internet
These sneaker collabs bent algorithms, crashed apps, and turned Travis, Bad Bunny, and a wave of avant-garde designers into the undisputed gatekeepers of what it means to “break the internet.”
The Cult-Status Index: Top Sneaker Brands with a Cult-Like Following
Related reading: Explore our The Cult-Status Index: Top Fashion Brands with a Cult-Like Following. This RB report introduces the Cult Status Index (SCI), a quantitative framework designed to rank the top 10 sneaker brands based on their cult status in…
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Mentioned in RETAILBOSS reports
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Insights & Trends
Analysis
Data-led insights and trend observations featuring Asics.
