Overview
About E.L.F. Cosmetics
e.l.f. Cosmetics is an American beauty brand offering affordable, cruelty-free makeup and skincare. Known for viral TikTok hits like the Halo Glow, it is a Gen Z beauty powerhouse.
Latest coverage
E.L.F. Cosmetics News
e.l.f. Cosmetics Makes New Commitments To Clean Beauty
The concept of “clean beauty” is a hot topic in beauty today with a lot of definitions circulating in the industry. But for e.l.f. Cosmetics, it’s quite clear – all e.l.f. products – cosmetics and skincare – meet the highest…
Rankings
Where E.L.F. Cosmetics ranks
Research library · 3 reports
Mentioned in RETAILBOSS reports
Explore the studies featuring this brand. Position badges show its place in the report’s published ranking.
Position #6RETAILBOSS Research
The Most-Loved Fashion and Beauty Brands by Gen Z on TikTok
Fashion and beauty brands ranked by Gen Z affinity, engagement and cultural visibility on TikTok.
Explore report
Position #10RETAILBOSS Research
Top 10 US Beauty Brands Launching in Dubai and the UAE
US beauty brands entering Dubai and the UAE through strategic retail and distribution partnerships.
Explore report
Featured in reportRETAILBOSS Research
Top 10 Beauty Brands by Dupe Searches
Beauty brands ranked by US dupe-search demand, social discovery and product-specific interest.
Explore report
Insights & Trends
Analysis
Data-led insights and trend observations featuring E.L.F. Cosmetics.
