Overview
About Lululemon
Lululemon Athletica is a Canadian athletic apparel retailer known for premium technical activewear and a community-driven retail model. It is a category leader in athleisure.
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Latest coverage
Lululemon on RetailBoss
Lululemon Unveils Team Canada Athlete Kit For Milano Cortina 2026 Olympic Games
The Team Canada x lululemon collection launched online in Canada and the U.S. on November 18.
Lululemon and Erewhon Launch 19-Piece Capsule Collection
In a collaboration that feels both unexpected and perfectly aligned, Lululemon and Erewhon have teamed up for their first-ever capsule collection, celebrating their shared commitment to community, wellness, and a holistic lifestyle. The partnership captures what both names have become…
Why Lululemon’s Challenges go Beyond Internal Misstep
Once celebrated for shaping the athleisure movement, Lululemon now finds itself navigating fresh headwinds as demand softens and competition rises. Lululemon is facing a wake-up call as the athleisure giant deals with significant challenges in its home market, with CEO…
Alo Yoga Emerges as Lululemon’s Strongest Challenger in Legging Sales
While Lululemon continues to hold a commanding lead in the highly competitive athleisure market, Particl data from September 4, 2024, to September 4, 2025, reveals that Alo Yoga has solidified its position as Lululemon’s strongest direct competitor in legging sales.…
Top 10 Dress Brands by Sales, Ranked
Olivela has emerged as the undisputed leader of the DTC dress category in 2025, dramatically outpacing all other brands in both brand equity and revenue generation. Olivela has secured an overwhelming lead in the dresses market for 2025, generating over…
Lululemon Expands to Italy With New Milan Flagship
Lululemon made its highly anticipated debut in Italy with the opening of a new flagship store in Milan’s iconic shopping district on Saturday, July 19, 2025. The new store, located at Vittorio Emanuele II 24/28, signals a major step for the global athletic…
Lululemon Sues Costco over alleged ‘Dupe’ apparel
Vancouver-based Lululemon has filed suit in the US District Court for the Central District of California, alleging that Costco is offering “confusingly similar” replicas—commonly known as “dupes”—of its signature jackets, sweatshirts, and pants. The complaint states these products infringe on…
Lululemon’s Stock Falls 40% Year-to-Date as Investors React to Slowing Sales and Tariff Risks
Even top athleisure brands aren’t immune to slowdown shocks. The athleisure giant Lululemon is facing mounting pressure as it navigates a challenging business environment, announcing the layoff of approximately 150 corporate employees at its store support centers. This workforce reduction…
Competitive set
Lululemon Competitors
Brands tracked alongside Lululemon based on category, positioning, market overlap, shared Rankings, and RetailBoss coverage.
Selection method: explainable profile, market, Ranking, and coverage signals. Competitive sets are editorial context, not a claim that every Brand competes in every product category. Reviewed August 2026.
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