Overview
About Nike
Nike is the world's largest athletic footwear and apparel company, known for iconic products like the Air Jordan and the Swoosh logo. Founded as Blue Ribbon Sports, it dominates global sportswear.
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Nike News
Nike Sells RTFKT as the NFT Dream Deflates
Nike has quietly sold its digital products subsidiary RTFKT, closing a short but closely watched chapter in big‑brand experiments with NFTs and virtual sneakers. The move signals Nike’s renewed focus on its core athletic business just as the broader Web3…
The Goddess of Victory Lands on King’s Road With Nike’s Newest Concept Store
NIKE is doubling down on women-first retail in London with the refreshed Nike Women King’s Road concept, a dedicated space designed exclusively for her and brought to life in collaboration with retail specialists Acierta Retail. The store reopens as a…
Online Fashion Sales Hit $1.2 Trillion in Worldwide Surge
The global apparel industry in 2025 is reaching new heights, with a market value estimated at $1.84 trillion—representing about 1.6% of the world’s GDP and solidifying its place among the largest consumer markets worldwide. According to the latest Uniform Market…
UK Watchdogs Ban Nike Lacoste And Superdry Green Ads In A Major Warning To Fashion
The UK is sending a sharp warning to fashion as three high‑profile ads from Nike, Lacoste, and Superdry have been banned for greenwashing, after regulators ruled that their “sustainable” marketing claims misled shoppers. Why Nike Lacoste And Superdry Ads Were…
Knwls x Nike Partnership Debuts After 5 Years in Milan
Knwls, the London-based fashion label known for its gritty femininity and avant-garde sensibility, made a headline-grabbing debut at Milan Fashion Week in September 2025 via an exclusive Nike collaboration that has sparked a new wave of tech-meets-clubwear athletic aesthetics. The…
John Donahoe
John Donahoe (born April 30, 1960, in Evanston, Illinois) is an American executive who served as CEO of Nike from January 2020 to October 2024, guiding the company through rapid digital transformation, global challenges, and a period of profound organizational…
75% of Gen Z Purchases Outspend Millennials by 10%, Report
As of 2025, Generation Z—the 70 million Americans born between 1997 and 2012—has solidified its role as the most influential demographic in American fashion. Blending nostalgia, sustainability, and digital-first shopping habits to redefine industry norms, this cohort is steering brands toward…
LVMH Dominates Global Apparel Market with $93.1 Billion in Sales, Report
The luxury goods titan LVMH, founded in 1987 through the merger of Louis Vuitton with Moët Hennessy and now home to 75 iconic luxury brands, continues to dominate the global luxury market. A recent Statista report reveals that LVMH has…
13 Best Examples of Augmented Reality in Retail
In a transformative leap for the retail industry, augmented reality (AR) and virtual reality (VR) technologies are becoming indispensable. According to The SNS Insider Report, the Augmented Shopping Market was valued at USD 4.0 billion in 2023 and is projected…
Nike, Adidas & Puma Ranked As Most Popular Sportswear Brands In US [2024 Report]
In 2024, the United States sportswear market once again demonstrates its vibrant dynamism, primarily driven by a few powerhouse brands commanding high consumer recognition. According to a survey using aided brand recognition—which presents respondents with brand logos and written names—Nike,…
Where Nike ranks
No rankings are available for this brand yet.
Research library · 3 reports
Mentioned in RETAILBOSS reports
Explore the studies featuring this brand. Position badges show its place in the report’s published ranking.
Featured in reportRETAILBOSS Research
Naomi Osaka’s Kill Bill-Inspired Wimbledon Kimono Look
How Naomi Osaka used Wimbledon’s all-white rule as a framework for cultural symbolism, fashion storytelling and a staged Nike reveal.
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Featured in reportRETAILBOSS Research
Top 10 Clothing Companies by Market Cap
The world’s leading clothing and fashion companies ranked by market capitalization in July 2026.
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Featured in reportRETAILBOSS Research
Aritzia x Juilliard: A Creative Collaboration
How Aritzia used institutional credibility, real Juilliard students and an authenticity-led campaign model to reach Gen Z.
Explore report
Insights & Trends
Analysis
Data-led insights and trend observations featuring Nike.
- Insights · Mar 16, 2026Top 10 Sneaker Brands by Website Traffic (2026)
- Insights · Mar 14, 2026Top 10 Resale Marketplaces by Worldwide Website Traffic
- Insights · Feb 6, 2026Top 10 Clothing Brands in UK for 2026
- Insights · Feb 4, 2026Top 10 Fashion Retailers Ranked by Carbon Progress (Sustainability) in 2026
- Insights · Jan 30, 2026Top Sneaker Collaborations That Broke the Internet
- Insights · Jan 30, 2026Top 10 Brand Partnerships That Broke the Internet in 2025
- Insights · Jan 28, 2026The Cult-Status Index: Top Sneaker Brands with a Cult-Like Following
- Insights · Jan 21, 2026Top 10 Most Mentioned Fashion Brands by Influencers in 2025
- Insights · Jan 15, 2026Top 10 AI-Powered Virtual Try-On Shopping Tech in 2026
- Insights · Jan 15, 2026The Top 10 Most Controversial Fashion Brands
- Insights · Jan 12, 2026Top 10 U.S. Fashion and Beauty Brand Expansions into the Indian Market
- Insights · Dec 14, 2025Online Fashion Sales Hit $1.2 Trillion in Worldwide Surge
- Insights · Mar 15, 202575% of Gen Z Purchases Outspend Millennials by 10%, Report
- Insights · Mar 11, 2025LVMH Dominates Global Apparel Market with $93.1 Billion in Sales, Report
- Trends · Feb 17, 202513 Best Examples of Augmented Reality in Retail
- Insights · Oct 15, 2024Nike, Adidas & Puma Ranked As Most Popular Sportswear Brands In US [2024 Report]
