Overview
About Olaplex
Olaplex is a haircare brand built on patented bond-building technology. Its products are designed to repair broken hair bonds, and it has become a salon and at-home staple with a massive TikTok following.
Latest coverage
Olaplex on RetailBoss
Olaplex Launches Into Ulta Beauty Stores
OLAPLEX, a renowned hair care brand, has expanded its distribution by launching retail products at Ulta Beauty stores and online. This move comes after the successful salon partnership between the two companies. The launch took place in January 2022, allowing…
Competitive set
Olaplex Competitors
Brands tracked alongside Olaplex based on category, positioning, market overlap, shared Rankings, and RetailBoss coverage.
Selection method: explainable profile, market, Ranking, and coverage signals. Competitive sets are editorial context, not a claim that every Brand competes in every product category. Reviewed August 2026.
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