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Beauty industry news, analysis, and trends covering brands, retail, skincare, cosmetics, fragrance, and consumer demand.
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Amouage has turned Nobu Hotel Marbella into a fragrant escape with the debut of Love Hibiscus and the launch of the Amouage Secret Garden Pool, an ephemeral, poolside experience open until June 18. The evening launch blended fragrance, gastronomy and music, positioning Love Hibiscus as both a scent and…
Givenchy Beauty has turned Plaza Satélite into an Irresistible Pâtisserie, a pastel toned pop up where perfume, makeup and French dessert culture blend into a highly Instagrammable experience created with Punto y Aparte and open until May 17. Irresistible Pâtisserie Comes To Plaza Satélite Located in the jardín…
Carolina Herrera’s Good Girl turned ten with a celebration that felt as layered as the fragrance itself: a two part, day to night experience planned and produced end to end by Toast, built to launch the new scent while honoring a decade of…
Bubble Skincare and American Eagle have teamed up on a first of its kind collaboration that blurs the lines between skincare, loungewear and accessories, centering community, comfort and everyday rituals. Launching May 12, 2026, the AE x Bubble collection drops online at Bubble.com, ae.com, and in 300 American Eagle…
AG1 is entering the beauty aisle for the first time through a nationwide partnership with Ulta Beauty, bringing its greens powder and new sleep drink AGZ to more than 1,500 stores, ulta.com and the Ulta app starting this May. The move cements the idea that beauty, wellness…
e.l.f. Cosmetics is backing race car driver Katherine Legge as she attempts one of motorsport’s rarest feats: “The Double,” racing the Indianapolis 500 and Coca Cola 600 on the same day, May 24, 2026. If successful, Legge will become the first woman ever to attempt the 1,100 mile challenge…
There is a kind of knowledge that cannot be found in a textbook. It lives in the hands of someone who has spent a lifetime perfecting it, and it can only truly be passed on by sitting next to that…
BYREDO has opened a new flagship boutique at 4–6 Gough Street in Hong Kong’s Central district, marking the brand’s first standalone street-level location in the city since its Causeway Bay outpost on Fashion Walk in 2022. The store’s exterior is defined by folded stainless steel panels that reference Hong Kong’s traditional shopfront…
On April 15, Italy’s National Made in Italy Day, Versace joined forces with Fondazione Altagamma to reaffirm its dedication to the craftsmanship and creativity that have long defined Italian luxury. The date honors Leonardo da Vinci‘s birthday, chosen to symbolize the spirit of Italian ingenuity and innovation. Versace, a member of Altagamma since the house…
Yves Saint Laurent Beauty has checked into Shanghai in a bold new way, transforming a former industrial silo into the immersive LOVENUDE HOTEL pop-up, a full journey-led experience built around its LOVENUDE lipstick line. Last year, YSL Beauty made its mark on Shanghai with a bar concept. This…
Related reading: Explore our Top 10 Most Mentioned Haircare Brands by Influencers in 2025. Maesa has officially sold Anomaly, the clean haircare brand it co-founded with Priyanka Chopra Jonas, to Reliance Retail, setting the brand up for a major push in India and beyond. Anomaly launched in 2021 as…