JOVS Debuts World’s First and Only FDA-Cleared Laser Mask l9 Percent Visible Results
The brand claims this advanced approach addresses the root causes of skin aging rather than just the visible symptoms.
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Medicube Hits $670 Million in Nine Months and Pursues U.S. Retail Giants
Medicube’s rapid U.S. expansion through both viral e-commerce and strategic retail partnerships reflects K-beauty’s resilience and adaptability.
Harlem’s Fashion Row and Black Beauty Roster Launch Beauty Collective at L’Oréal USA
At The Beauty Collective’s heart is a commitment to building long-term pathways for success well beyond a single event.
Sally Beauty to Renovate 30 Stores and Save $120 Million
Early data from these refreshed locations signals strong consumer engagement and the potential for broader rollout.
Àuda.B Beauty Hosts Soft-Launch in Los Angeles
Àuda.B Beauty positions itself as a trailblazing skincare brand focused on advanced solutions for sensitive and acne-prone skin.
Colman Domingo Named First Global Fragrance Ambassador for Valentino Beauty
Domingo’s connection with Valentino is deep-rooted. He is frequently spotted at the front row of the brand’s runway shows and, under the tenure of Creative Director Alessandro Michele, brings Hollywood prestige to the Italian house’s menswear and beauty divisions. Valentino…
Dr. Melaxin’s TikTok BFCM Super Brand Day Bringing 80% Off Viral Skincare Favorites
Running now through December 1, the event features Dr. Melaxin’s top-performing TikTok Shop products with exclusive bundles and limited-time deals.
TikTok’s Favorite K-Beauty Brands Now at Sephora in 2025 Expansion
This year set a new high-water mark for Korean beauty brands in the U.S., as Sephora executes a bold series of exclusive launches, from cult-favorite names to storied heritage labels, showcasing why K-beauty is more than a fleeting trend. With…
Class Action Targets Ulta Beauty Over Conscious Beauty Standards
The suit challenges whether the retailer’s marketing overstated its sustainability claims and ingredient transparency.
Mexican Cosmetic Brand Sarelly Wins Beauty Connect LA Breakout Award
Sarelly, the innovative Mexican cosmetics brand, won the Breakout Award at Beauty Connect LA 2025, earning recognition for its vibrant, vegan beauty products