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The campaign ignited boycotts and negative influencer reactions on TikTok and Instagram, forcing E.l.f. to issue a public apology and admit the disconnect between their brand values and Rife.
The suit alleges Edgewell’s marketing misled buyers into paying premium prices for a product that fails to provide the promised sun protection.
Thinkbaby, owned by Topix Pharmaceuticals, is at the center of a major class action lawsuit, Cole v. Topix Pharmaceuticals Inc. Et Al (filed October 16, 2025, Case No. 1:25-cv-08577), challenging both the natural and sunblock claims in its baby sunscreen…
While Harlow insisted the performance was an homage, citing her personal admiration and family connection to Houston, critics argued that recreating such a sensitive moment was in poor taste.
Sukoshi, the breakthrough Canadian-based Asian beauty retailer, is cementing its status as a North American market leader in K- and J-beauty with more than 20 U.S. stores planned for 2025, spanning from New York City to major shopping destinations nationwide.…
Medicube, the Korean beauty tech powerhouse, achieved a game-changing milestone in 2025 by rolling out its highly innovative skin care and beauty devices across more than 1,400 Ulta Beauty stores in the United States. Backed by parent company APR Corporation,…
French beauty house Lancôme enlists Olivia Rodrigo, Grammy-winning pop sensation and voice of Gen Z, as the global face of its newly launched Idôle Power Eau de Parfum Intense. The strategic partnership marks a new era for both the storied…
The K-beauty phenomenon TIRTIR is set to electrify global beauty fans with two simultaneous pop-ups in November 2025, in Los Angeles and Tokyo, a move that underscores the brand’s rocket-speed international expansion, cult following, and commitment to community-first brand experiences. Pop-Up…
Being, a personalized hair care DTC brand, made its highly anticipated debut in hundreds of Walmart locations across the United States. Known for its mission to offer universally accessible and truly customized solutions, Being brings tailored shampoos, conditioners, and targeted…
Public Goods, the direct-to-consumer (DTC) destination for minimalist pantry staples and personal care essentials, has launched its best-selling snacks and personal care items in over 2,000 CVS stores nationwide. This rollout in 2025 marks the brand’s first leap from its…