Category
Beauty Industry Blog · CEO · Industry News & Trends · Brick-and-Mortar · E-commerce and Click · Customer Behaviour · Data & Analytics · Store · Marketing.
Browse
Loading topics...
Two sisters, one bold vision, and a beauty brand rooted in culture lit up the Shark Tank stage. When Mabel and Shaira Frías stepped onto the Shark Tank stage in Season 12, they weren’t just pitching another beauty brand. They…
Innovation for textured hair finally took center stage on Shark Tank. The beauty tech industry was abuzz when Dawn Myers, founder of Richualist, took the stage on Shark Tank Season 15 to pitch her groundbreaking hair styling tool, The Mint.…
The beauty world’s best-kept secret is making a major retail move. New Zealand’s renowned wellness brand Mānuka Health has officially announced its expansion into North American retail, partnering with two prestigious beauty retailers: The Detox Market and Violet Grey. This…
Eastman has unveiled a landmark innovation in sustainable beauty, introducing Esmeri™ CC1N10—a biodegradable micropowder poised to transform the color cosmetics industry while aligning with strict EU microplastics regulations. Eastman Debuts Esmeri™ CC1N10 for Cosmetics Global specialty materials leader Eastman announced…
NYX Professional Makeup is turning up the glam and the fun this summer with its latest campaign, “If You NYX [Professional Makeup] You Know” (IYNYK), featuring none other than Paris Hilton and Saweetie. The campaign highlights the brand’s commitment to professional quality,…
Kourtney Kardashian Barker’s Lemme supplement empire is under legal scrutiny, as allegations of deceptive advertising spark a class action investigation by a national litigation firm. Lemme Faces Class Action Over Deceptive Marketing The popular wellness brand Lemme, founded by reality…
CVS customers across the United States may soon find their neighborhood pharmacy closing its doors, as the retail giant confirmed it will shutter 270 locations in 2025. The move is part of a sweeping, multi-year restructuring plan aimed at streamlining…
Prose, the global leader in AI-powered custom hair and skin care, has opened the doors to its brand-new West Coast Customization Center in Commerce, California. The 43,000-square-foot facility officially launched on June 5, 2025, marking Prose’s first expansion outside New…
A new report from Atelier and Accenture reveals that the beauty industry is facing an urgent innovation shortfall, costing brands billions in lost revenue each year. As consumer demand for new products surges, many beauty companies are struggling to keep…
Fragrance house Free Yourself has launched on Scentbird, introducing a collection of unisex scents designed to inspire emotional well-being and personal growth. The brand is recognized for blending Positive Psychology with artisanal perfumery, creating sensory rituals that encourage presence and…