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According to a report from Klarna, a leading global retail bank and payments company, says luxury is getting younger with 60% of Gen Z and 63% of Millennials say they have purchased a luxury good within the last 12 months,…
Influencer marketing has become an essential tool for brands looking to connect with potential customers and build a loyal following. By partnering with social media influencers and creating compelling content, brands can reach a wider audience in a more authentic…
If you’ve ever shopped at Macy’s, you know that it’s more than just a department store. It’s a cultural icon, a symbol of American retail, and a beloved institution in cities across the country. But you might not know the…
The retail industry has always been in a state of flux, with consumer behaviors, technological advancements, and economic conditions driving change. The COVID-19 pandemic has accelerated the pace of change and created new challenges for retailers in the US. As…
Beauty has always been a multi-billion dollar industry, and it’s no secret that consumers are willing to pay top dollar for high-end luxury products. But what about the middle ground? Masstige — a fusion of mass-market and prestige — is…
Solawave, an award-winning and well-liked by celebrities brand of skincare technology, is expanding into 650 Ulta Beauty stores around the country as well as Ulta.com. With a successful brand launch in September 2020, the retail relationship enables the brand to…
Sephora, TikTok, and Digitas have collaborated to create the Sephora x TikTok Incubator Program, which is designed to help newly founded beauty brands navigate the field of creator content. “Brands that have a savvy understanding of creator led social media…
The brainchild of Fiona Chan, Youthforia is all about empowering young women to feel confident and beautiful in their own skin. Youthforia is best known for creating makeup you can sleep in and creating the world’s first color changing blush…
In today’s digital age, social media has empowered consumers with greater access to information and a louder voice than ever before. But what happens when that voice is used as a weapon for revenge? According to MarketWatch and The Wall Street…
Adewunmi is enabling the future of the cosmetics industry by empowering beauty companies to personalize skincare for every customer. “We understand that one-size-fits-all skincare products are no longer sufficient in today’s market. Consumers are looking for personalized and sustainable solutions,…