HOKA Opens Its First Switzerland Store With a 300 Sq. Metre Outlet in Graubünden

The opening gives HOKA a physical home in Switzerland, where customers can experience the brand’s footwear, apparel and accessories in person.

The store is located within Landquart Fashion Outlet, a major designer outlet destination in the Greater Zurich region that draws shoppers from across the country as well as nearby Germany, Austria, Italy and Liechtenstein.

At 300 square metres, the store presents a broad selection of HOKA products, including road-running shoes, trail-running footwear, hiking styles, recovery sandals and performance apparel.

The outlet format offers customers access to selected collections and previous-season styles at reduced prices, while maintaining the product expertise and service expected from a dedicated brand store. For HOKA, the choice of Landquart is highly strategic…