Hailey Bieber’s Rhode Hits Sephora After Hitting $212 Million in Sales

The Official Announcement The brand took to Instagram to share the exciting news with its 3.6 million followers, telling fans to ‘save the date’ for the official launch. This announcement comes just months after Rhode’s landmark $1 billion acquisition by e.l.f.

Beauty, positioning the brand for unprecedented growth and global expansion. What’s Coming to Sephora To commemorate this major partnership, Rhode has confirmed it will be bringing back three beloved shades of its Peptide Lip Treatment and Tints as part of the launch: Jelly Bean, Strawberry Glaze, and Salty Tan.

These limited-edition returns are sure to excite fans who have been eagerly awaiting the brand’s retail debut.

The Sephora launch marks Rhode’s first permanent presence in physical retail, a significant step for a brand that has built its reputation exclusively through direct-to-consumer channels and viral social media campaigns…