Kara Harshbarger, a successful entrepreneur and CEO of By A GIRL, has made a name for herself in the beauty industry with her innovative products and keen business acumen. With over a decade of experience in retail, marketing, operations, merchandising, buying, shopping, and technology, Kara has become an expert in creating beauty product prototypes that can succeed in the market.
Her journey began with the creation of her first licensed product, HemmingMyWay, which was featured on SeenOnTV and sold millions worldwide. Following this success, Kara developed two more products: The Beauty File, a makeup bag product, and Closet Organized, both of which she sold on QVC. Today, Kara is the creator of the prestigious skincare line Hand MD and organizational beauty product The Beauty File for QVC.
On April 21, 2022, Kara shared her expertise in a workshop titled “How to Create a Beauty Product Prototype with Kara Harshbarger.” In this event, she discussed the three types of products one can create, how to brainstorm product ideas, and how to determine the best course of action for bringing a product to market.
Kara’s success in the beauty industry is a testament to her ability to identify market needs and develop innovative solutions. By sharing her knowledge and experience, she is helping aspiring entrepreneurs navigate the complex world of product development and bring their own unique creations to life. With her guidance at Good Idea. A Guide., the next generation of beauty innovators can learn the secrets to prototyping, choosing the right manufacturer, and ultimately achieving success in the competitive beauty market.
See recap of Kara’s talkat our Startup Retail Summit 2022.
Jeanel has 15 years of retail, marketing and brand management experience. She has started an ecommerce business in 2019, after working in corporate retail and real estate as a senior managing director and former consultant. She's traveled all over the world, speaks at world renowned trade shows and events, holds a Bachelor’s of Commerce (B.Comm) and a Certificate in Commercial Real Estate. You can connect with her on Linkedin.