Kate Spade’s Strawberry Social Was The Sweetest Kickoff to Summer in Midtown Manhattan

Kate Spade New York opened the summer season with a feel good, strawberry themed takeover at Rockefeller Center, turning its flagship into the heart of a two day Strawberry Social filled with music, ice cream and in store surprises. The activation blended classic New York summer nostalgia with Kate Spade’s playful, upbeat personality, giving locals and tourists an easy reason to stop, smile and step inside the store.

Turning Rockefeller Center into a strawberry social

Hosted at the Kate Spade New York flagship at 610 5th Avenue and spilling out onto the Rockefeller Center plaza, the Strawberry Social ran on June 20–21 from 12 p.m. to 6 p.m., right as the city leaned into peak summer energy. The concept was simple and instantly shareable: if you were “in the mood for something sweet,” you could swing by the pop‑up, grab a complimentary treat and explore the latest Kate Spade summer…