Kate Spade’s Strawberry Social Was The Sweetest Kickoff to Summer in Midtown Manhattan

Turning Rockefeller Center into a strawberry social Hosted at the Kate Spade New York flagship at 610 5th Avenue and spilling out onto the Rockefeller Center plaza, the Strawberry Social ran on June 20–21 from 12 p.m. to 6 p.m., right as the city leaned into peak summer energy.

The concept was simple and instantly shareable: if you were “in the mood for something sweet,” you could swing by the pop‑up, grab a complimentary treat and explore the latest Kate Spade summer collection.

The space around the flagship was dressed for the occasion with strawberry visuals, bright colour, and a lighthearted atmosphere that echoed the brand’s signature mix of whimsy and polish.

For passersby moving through Midtown, it felt less like a traditional retail promotion and more like a small city festival centred on joy, treats and discovery…