Knix Joins Forces with Holt Renfrew for Major Canadian Retail Expansion

Knix, the intimate apparel brand, has partnered with Holt Renfrew, Canada's premier luxury retailer. This collaboration marks a milestone for Knix as it expands beyond its direct-to-consumer channels into premium wholesale distribution across six Holt Renfrew locations, including two pop-up stores in Toronto and Vancouver.

Knix, founded by Joanna Griffiths in 2013, has revolutionized the intimate apparel industry with its innovative Leakproof underwear. The brand has gained a loyal following by challenging traditional lingerie norms, emphasizing authenticity and performance in its designs. Knix's rapid expansion includes opening several standalone stores across Canada and the U.S., with plans for further growth in both markets.

The partnership between Knix and Holt Renfrew brings together two iconic Canadian brands, offering a curated selection of Knix's best-selling products, including Leakproof underwear, the Revolution Bra, Gossamer Lace sets, and a growing range of swimwear. This collaboration aims to provide a premium shopping experience that resonates with Holt Renfrew's discerning clientele, introducing Knix to a broader audience while enhancing its retail presence.

"This partnership with an iconic Canadian retailer who we've long admired, is an incredible opportunity for Knix to expand its customer base," said Joanna Griffiths, Founder and President of Knix. "Offering our customers another in-person touchpoint is something we're continuously exploring, and we can't wait for everyone to shop the curated assortment at the Holt Renfrew location closest to them".

Carolyn Wright, Senior Vice President, Product at Holt Renfrew, noted, "We are proud to curate the best fashion and lifestyle edits from Canada and around the world. Introducing this innovative, female-led Canadian brand to our customers is a wonderful new addition to our assortment in stores and online this spring”.

Knix continues to expand its retail presence, with plans to open additional stores in Canada and the U.S. The brand is also investing heavily in technology infrastructure to enhance its omnichannel experience, aiming to make it easier for customers to find nearby stores and check inventory.

The Knix x Holt Renfrew pop-ups are located on Bloor Street in Toronto and Vancouver, with permanent locations at Yorkdale, Square One, Calgary, and Ogilvy in Montreal. Until May 26, the pop-ups will feature a curated selection of Knix products, offering customers a tactile introduction to the brand's innovative designs.