Canadian intimates and activewear leader Knix celebrates a new chapter with its Active collection and the “Better Than Ever” campaign, featuring Grammy-nominated artist and Tony Award winner Nicole Scherzinger. This partnership highlights innovation, empowerment, and Knix’s ongoing mission to support women at every stage.
The collection introduces Knix’s new CloudCut fabric, designed for versatile transitional apparel, effortlessly blending minimalist style with performance comfort. This innovation supports “lounging, layering to and from the gym, or tackling a busy day,” ensuring each style is “built to perform as well as it looks, delivering both form and function”.
Also included are HiTouch leggings, strappy bras, workout tops, mesh details, and cut-outs. The line features oversized and cropped hoodies, joggers, jackets, bombers, active tops, sports bras, and leggings in sizes XS to 4XL across a range of colors.
Nicole Scherzinger: Living Stronger
Nicole Scherzinger shares, “This campaign is very meaningful…
to me, and working with Knix feels especially aligned. I have never felt stronger physically, mentally, or spiritually, and I know I’m just getting started.
I’m proud to partner with Knix to celebrate this universal idea of strength and to showcase the latest collection—as someone who lives in activewear, this is some of the best product I have ever tried!” Knix founder Joanna Griffiths adds, “With this collaboration, we set out to create a collection that meets women exactly where they are—strong, dynamic, and constantly moving.
Every piece is built for comfort, performance, and versatility. Having Nicole bring her energy to this campaign as she reaches new heights in her career is the perfect reflection of what this collection is all about—feeling better than ever, no matter your phase in life”.
Activewear for Every Body Inclusivity is at the heart of the Knix Active collection, with every piece available in sizes XS to 4XL. The brand’s commitment to body diversity and confidence means that everyone can find a fit that supports their unique movement…
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