Knix Joins Forces with Holt Renfrew for Major Canadian Retail Expansion

Knix, the intimate apparel brand, has partnered with Holt Renfrew, Canada’s premier luxury retailer. This collaboration marks a milestone for Knix as it expands beyond its direct-to-consumer channels into premium wholesale distribution across six Holt Renfrew locations, including two pop-up stores in Toronto and Vancouver.

Knix, founded by Joanna Griffiths in 2013, has revolutionized the intimate apparel industry with its innovative Leakproof underwear. The brand has gained a loyal following by challenging traditional lingerie norms, emphasizing authenticity and performance in its designs. Knix’s rapid expansion includes opening several standalone stores across Canada and the U.S., with plans for further growth in both markets.

The partnership between Knix and Holt Renfrew brings together two iconic Canadian brands, offering a curated selection of Knix’s best-selling products, including Leakproof underwear, the Revolution Bra, Gossamer Lace sets, and a growing range of swimwear. This collaboration aims to provide…