Knix Joins Forces with Holt Renfrew for Major Canadian Retail Expansion

Knix, founded by Joanna Griffiths in 2013, has revolutionized the intimate apparel industry with its innovative Leakproof underwear. The brand has gained a loyal following by challenging traditional lingerie norms, emphasizing authenticity and performance in its designs.

Knix’s rapid expansion includes opening several standalone stores across Canada and the U.S., with plans for further growth in both markets.

Knix Store at Holt Renfrew, Toronto The partnership between Knix and Holt Renfrew brings together two iconic Canadian brands, offering a curated selection of Knix’s best-selling products, including Leakproof underwear, the Revolution Bra, Gossamer Lace sets, and a growing range of swimwear.

This collaboration aims to provide a premium shopping experience that resonates with Holt Renfrew’s discerning clientele, introducing Knix to a broader audience while enhancing its retail presence…