La DoubleJ is a vibrant Italian fashion and homeware brand founded by JJ Martin in 2015. The Los Angeles native, who moved to Milan in 2001, started La DoubleJ as a shoppable magazine. It initially sold JJ’s extensive collection of vintage clothing and jewelry, featuring editorial content highlighting Milan’s creative women. This unique blend of commerce and storytelling swiftly captured the market’s attention, and by 2017, La DoubleJ expanded into original collections of fashion and home goods.
All of La DoubleJ’s fabrics are crafted in Italy, predominantly along the scenic shores of Lake Como, further exemplified in their knitwear, produced in Le Marche. From Murano glasses, hand-blown by Venetian artisans, to textiles printed in Lake Como, the brand prides itself on using top-notch local materials and collaborating with renowned Italian artisans.
La DoubleJ’s product line includes ready-to-wear clothing, home décor, and accessories, all adorned with maximalist prints and chakra-conscious colors…
that promise to elevate one’s mood and style. The brand’s aesthetic reflects JJ’s blend of California’s spiritual optimism and New York’s street-smart strategy, enriched by Italy’s cultural refinement. Let’s dive into the history, ownership and what makes the brand so unique and coveted by shoppers around the globe.
La DoubleJ: Everything You Need To Know Feature Details Founder/Owner JJ Martin Founded 2015 Origin Milan, Italy Initial Launch Shoppable magazine showcasing JJ Martin’s vintage collection Current Product Line Fashion, home decor, accessories Unique Attributes Maximalist prints, chakra-conscious colors, high-quality Italian craftsmanship Key Craftsmanship Fabrics from Lake Como, knitwear from Le Marche, Murano glasses Sustainability Shorter supply chain, high-quality, small-batch production Flagship Store Locations Milan, Italy; Taormina, Italy Noteworthy Collaborations Passalacqua Hotel redesign, Acqua di Parma collections, Sotheby’s partnerships Community Initiatives The Sisterhood retreats and workshops, employing women from Lombard prisons, donating fashion libraries Timeline of Key Milestones and Retail Expansion In 2019, La DoubleJ launched its first Milan…
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