L’Oréal partners with Clue, the period tracking app to forward Femtech
L’Oréal announced today a new partnership with Clue, the period tracking app with 12 million users in 190 countries, and a leader in Femtech, to deepen knowledge on the relationship between skin health and the menstrual cycle.
This collaboration bridges L’Oréal’s historic skincare expertise and beauty-tech ambitions with Clue’s leadership in reproductive health and data-driven technology. In addition, Clue will work with L’Oréal’s Active Cosmetic Division and its clinical experts to develop scientifically informed new content about the menstrual cycle and skin health for Clue’s reproductive health encyclopedia on Helloclue.com.
“We are excited to enter this strategic partnership with Clue, a world leader in the Femtech and Digital Health space. At L’Oréal we have a strong belief that the innovation that we bring to enhance people’s beauty and wellbeing lies at the intersection of science and technology to meet consumers’ expectations and needs. Through this partnership, we want to pioneer scientific innovation. Our goal is to develop the best personalized skincare routines for consumers of all ages regarding skin health, beauty and wellness aspirations, taking into account their menstrual cycles from puberty to menopause,” says Barbara Lavernos, Deputy CEO, in charge of Research, Innovation, and Technology at L’Oréal.
“Our division is a close partner of leading clinical experts around the world. We are thrilled to join forces with Clue and bring dermatologists, endocrinologists and gynecologists together to increase knowledge on skin issues linked to hormonal cycles, in order to better understand women’s needs and help them to have a healthier skin,” says Myriam CohenWelgryn, President Active Cosmetics Division at L’Oréal.
“We’re excited to partner with the largest beauty company in the world to advance what we know about the relationship between the menstrual cycle and the health of our skin,” says Clue co-CEO, Audrey Tsang. “Changes in skin is one of the most tracked categories within the Clue app alongside the period and menstrual symptoms, so we know that it’s super important for many in our community. With L’Oréal’s vast scientific skincare knowledge, we will be able to provide new and helpful information to both our Clue community and all consumers on how the cycle can affect the skin. Our mission is to empower people with cycles with the science, data, and technology needed to make informed choices about their bodies, with skin, our largest organ included.”
I have 15 years of experience in the retail industry including expertise in marketing, operations, merchandising, buying, shopping and technology. I am a speaker, consultant and former senior managing director of The School of Retailing, University of Alberta. My education includes a Bachelor of Commerce Degree from The University of Alberta in Marketing, Certificate in Real Estate and a Diploma in Fashion Merchandising and Buying from LasSalle College, a Canadian private school founded in 1959 by fashion designer Jean-Paul Morin.