lululemon Names Hockey Player Macklin Celebrini to Ambassador Roster

Michelle Davies, lululemon’s senior vice president of global community, said, “Our Ambassadors play a vital role in our brand.” She said they bring perspectives on high performance and help lululemon connect more directly with guests. Davies also cited Celebrini’s ability, positivity and drive as reasons for the appointment.

Celebrini said he grew up in North Vancouver wearing lululemon during training, both in and outside the gym. He described joining the company’s roster of athletes across sports as a natural next step.

Athlete relationships as a community channel The announcement places a hockey player within lululemon’s broader ambassador model rather than announcing a product collaboration or a new retail opening. The company has not detailed a campaign schedule or a Celebrini-branded product line in this announcement.

Its stated focus is the role ambassadors play in performance storytelling and direct connections with guests.