LVMH’s VivaTech DreamGallery Puts Bluefish’s AI for Brand Visibility
LVMH used Day 3 at VivaTech 2026 to spotlight how AI is reshaping brand visibility and operational performance across its DreamGallery space. On the group’s booth, Franck Le Moal, LVMH Information Systems Director,
LVMH’s VivaTech DreamGallery Puts Bluefish’s AI for Brand Visibility
LVMH used Day 3 at VivaTech 2026 to spotlight how AI is reshaping brand visibility and operational performance across its DreamGallery space. On the group’s booth, Franck Le Moal, LVMH Information Systems Director, presented the Most Promising Award toBluefish, a startup that measures and optimizes how brands show up across large language models and generative AI engines.
Bluefish and AI visibility on LLMs
Bluefish, a New York based startup, won LVMH’s Most Promising Award for a platform that analyzes brand image and product positioning across AI systems like ChatGPT, Gemini, Perplexity and other LLMs. As Franck Le Moal has explained elsewhere, this marks a shift from traditional SEO to “generative engine optimization” (GEO), where brands now need to understand how AI tools describe them and their products when customers ask questions.
By honoring Bluefish on the VivaTech stage, LVMH is signaling that AI search and assistants are becoming a…
key battleground for luxury awareness, discovery and preference. TAG Heuer on AI for sales and inventory Within the LVMH DreamGallery, TAG Heuer hosted a talk on how it leverages AI to anticipate sales patterns and optimize inventory management.
Using advanced forecasting models, the Maison can better match production and allocation to real demand, reduce stock imbalances, and support more sustainable, data-informed decisions across markets.
This kind of AI deployment illustrates how algorithmic tools are being used not just for marketing or clienteling, but to fine tune the operational backbone of a luxury watch business with long lead times and complex supply chains.
DreamGallery as AI and innovation hub Launched for VivaTech’s 10th anniversary, the LVMH DreamGallery is an immersive exhibition that brings together 11 Maisons and 10 tech partners to show how innovation runs through the group’s entire value chain, from raw material sourcing to client experience.
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