MINISO announced the opening of their vibrant pink-themed flagship store at CF Richmond Centre in Richmond, British Columbia. This new location spans 3,500 square feet and offers an immersive experience for shoppers who relish aesthetically captivating and unique shopping environments.
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Designed to enchant, the flagship store greets visitors with soft pink hues, playful neon accents, and whimsical installations, such as a pink Ferris wheel and an interactive makeup area. Shoppers can explore around 3,000 different SKUs, including everything from blind boxes and plushies to cosmetics and household items.
What sets this store apart are its exclusive collaborations and IP products. MINISO has partnered with major brands like Disney, Sanrio, BT21, Chiikawa, and Zanmang Loopy to offer unique items not easily found elsewhere. As part of the celebration, special gifts such as complimentary perfumes and limited-edition Sanrio blind boxes were distributed. A social media promotion encouraged guests to share their experiences on Instagram, incentivizing them with a chance to win exclusive products by tagging @Miniso.Canada.
MINISO's expansion in Canada continues to gain momentum with this Richmond location. Earlier this year, the brand opened a pink-themed store in Sherway, marking the debut of the Chiikawa collection in Canada. Additional stores have also opened in CF Fairview Mall and CF Lime Ridge Mall in Ontario. The brand's Canadian expansion strategy includes plans to open more themed stores in major cities, with forthcoming locations at Eaton Centre and other key malls in Quebec.
For those in Vancouver and beyond, a visit to MINISO's new pink-themed flagship store in Richmond promises an engaging, delightful, and wholly unique shopping experience.
