What shopping research does Shopping research is designed for deeper decisions like comparing laptops, picking strollers, or finding gifts, not just checking a single price or feature.
Instead of sending you to multiple sites, ChatGPT asks clarifying questions about your budget, preferences, and constraints, then searches across the internet to surface options, trade‑offs, and up‑to‑date details in one place.
The result is a personalized buyer’s guide that highlights top products, key differences and reasons to pick one option over another. OpenAI says this works especially well in detail‑heavy categories such as electronics, beauty, home and garden, kitchen and appliances, and sports and outdoor gear.
How the new flow works To start, you ask a shopping‑type question in ChatGPT—anything from “help me choose a gaming laptop under $1,000” to “I need a gift for my four‑year‑old niece who loves art.” ChatGPT then switches into the shopping research interface, where it may ask follow‑ups about who the product is for, how it will be used, and what you care about most…