Saint James Iced Tea and Juicy Couture Team Up for Limited-Edition Juicy Peach Flavor

The debut Juicy Peach drop is supported by a Y2K-inspired social media campaign that first surfaced last week across Saint James’ channels.

Starring rising digital personality Ashtin Earle and shot by acclaimed artist and photographer Alana O’Herlihy, the campaign channels early-2000s iconography—from flip phones and velour tracksuits to hot pink visuals and rhinestone glamour.

The collaboration makes its official splash today with a high-visibility billboard takeover at One Times Square in New York City.

Co-founder and Co-CEO Brad Neumann explained how the idea took shape: “Given that our existing flavors are almost entirely fruit-forward, our team often found ourselves using the word ‘juicy’ to describe them. Naturally, this sparked the idea: wouldn’t a collaboration with Juicy Couture be interesting?…