Saks Social Club Expands Ambassador Program

the Saks Social Club is to connect Saks and its customers to new communities, opportunities, and charitable causes. As Emily Essner, Chief Marketing Officer of Saks, explains, “We really think of the program overall as an expression of our brand.

It’s creating deeper bonds with our customers.” This sentiment is reflected in the activities and campaigns the ambassadors participate in, which often focus on social good and community engagement. Expanding the Saks Social Club is part of a broader strategy to build stronger relationships with luxury consumers.

The program now includes a men’s segment, The Saks Man, introduced in 2023, featuring personalities like New England Patriots defensive lineman Davon Godchaux and rapper Future. This inclusive approach ensures the program appeals to a wide demographic, enhancing its effectiveness.

The Saks Social Club members are concentrated in key fashion markets such as New York and Los Angeles but also extend to cities like Dallas, Miami, Napa Valley, New Jersey, and Washington, D.C. This geographical diversity helps Saks maintain a strong presence across the United States…