SUKOSHI Marks Its 25th Store With a New Asian Beauty Destination in Illinois
This store is part of a broader expansion plan for the retailer, which aims to enhance its physical presence in the US and Canada.
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LANEIGE Turns Skincare Science Into a Game With Its U.S. Wonder Lab Tour
This hands-on laboratory experience enhances product education, making it easier for customers to absorb hydration benefits and ingredients through interactive play.
Urban Outfitters Expands Beauty and Accessories in Its New Store Concept
The new stores emphasize modular merchandising and an open entrance to enhance the customer shopping experience.
FUGAZZI Brings Angel Dust and Vanilla Haze to Sephora Europe
This multi-market launch allows FUGAZZI to connect with a diverse range of fragrance enthusiasts.
Top 10 US Beauty Brands Launching in Dubai and the UAE
US beauty brands entering Dubai and the UAE through strategic retail and distribution partnerships.
The Best Rare Beauty Moments in 2026, So Far
Eleven product, partnership and retail moments that defined Rare Beauty’s first half of 2026.
Olive Young Brings 19 Korean Beauty Brands to More Than 500 Sephora Stores
This curated selection, designed to introduce American customers to a complete K-beauty skincare routine, includes both established and newer rising brands, accessible entry-level products, and beauty devices.
K18 Hair Brings More Than 800 Guests to Sephora for a FutureIQ™ Scalp Health Lab
New York City was transformed by K18's FutureIQ™ Hair Longevity Serum campaign, which used The Tumblehair installation to raise awareness about scalp health and premature hair ageing.
Haus Labs Brings Coffee Shade Matching and Beauty Discovery to Carnaby Street
The pop-up, designed with experiential agency FOURTH WALL, introduced Haus Labs' vegan and cruelty-free makeup in a familiar Soho setting.
Sephora Opens Its First Glasgow Store With 5,048 Sq. Ft. of Beauty Brands
The new store features a diverse selection of beauty brands, including Tatcha, Tarte, and Benefit Cosmetics.