Loewe Names Spike Fearn as a New Brand Ambassador
Loewe’s appointment of Spike Fearn adds a new public-facing relationship to its brand-building activity.
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Neiman Marcus Puts Personal Styling at the Center of Its Fall 2026 Campaign
Neiman Marcus connects its Fall 2026 campaign to personal styling, using tastemakers’ homes and its Beverly Hills store to show how luxury curation works across channels.
Urban Outfitters Welcomes Boulder Students With a Custom Birkenstock Charm Bar
The UO x Birkenstock charm bar offered students the chance to personalize their footwear with local symbols, enhancing their connection to the University of Colorado Boulder.
Fendi’s Baguette Re-Edition Campaign Puts Personal Identity Ahead of the Bag Itself
Fendi’s Fall/Winter 2026–27 Baguette Re-Edition campaign uses a diverse creative cast to position the iconic bag as personal expression.
Skechers Turns Its Sunway Pyramid Store Opening Into a Major SEVENTEEN Fan Event
Skechers turned its expanded Sunway Pyramid store opening into a regional fan event with SEVENTEEN ambassadors DK, SEUNGKWAN and DINO.
Mytheresa Unveils a Refined Logo as It Strengthens Its Luxury Identity
Francis Belin leads Mytheresa into a new phase of growth with an elegant and versatile identity.
Why Everyone Is Suddenly Calling Everything “Kinda Chic”
The phrase 'kinda chic' has rapidly transformed social media, celebrating ordinary life with style. Its appeal lies in its inclusivity, encouraging individuals to embrace their unique personal expressions.
Chanel Brings COCO MADEMOISELLE to Life With an Immersive Tai Hang Pop-Up
Visitors explored Café Mademoiselle, Galerie Coco, Laboratoire du Parfumeur, and a dedicated fragrance space.
Adidas Brings Greatness Collides to South African Stores Ahead of the All Blacks Tour
This campaign, a collaboration between Adidas, The Clarion Group, Studio Kirmack, and SpaceFit, showcases the diverse cultural aspects of rugby in both countries.
e.l.f. Turns the Minnesota State Fair Skyride Into a Pickle Beauty Experience
e.l.f. leverages the Minnesota State Fair's food culture to create a unique beauty experience, connecting its products to the event's vibrant atmosphere.