Karl Lagerfeld Extends Paris Hilton Partnership and Introduces Digital Character NOT-KARL
Photographed by Matt Easton, the fall campaign features Karl Lagerfeld and NOT-KARL against retro television screens, marking the beginning of a longer story.
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Cartier Builds a New Cinema Club Around Film’s Creative Communities
Cartier introduces an international Cinema Club programme at Venice.
L’Occitane Takes Its Provençal Heritage to Armenia for a 20-Creator Experience
L’Occitane marks its 50th anniversary with 20 influencers in Armenian lavender fields.
Armani Beauty Takes Dolci Blush to Toronto and Montreal in a Pink Italian Ape Car
Armani Beauty's Dolci Makeup Blush launch featured a vintage Italian Ape car and interactive moments in Toronto and Montreal, highlighting the playful, sweet-inspired identity of the collection.
ASOS Magazine Returns as the Retailer Puts Styling Advice Back Into Discovery
ASOS connects its autumn campaign to the return of ASOS Magazine.
Saks Fifth Avenue Unveils Let’s Go! With a Curated Concept Shop For Fall
Photographed by Nadine Ijewere, the campaign features a diverse cast in dynamic seasonal looks set against the vibrant backdrop of NYC.
Adidas Turns Mexico City Marathon Week Into a Community Running Hub
The Fuel Station at Avenida Insurgentes Sur 296 provided runners and supporters with a collaborative space for preparation and celebration of the 2026 Mexico City Marathon.
Moncler Plans New York Exhibition Ahead of Its Largest Global Flagship
A film released September 3 accompanies the exhibition, with Alicia Keys narrating over unreleased music, extending the retrospective beyond the physical displays.
The North Face Uses Everest Film Storytelling to Reinforce Its Mountain Identity
The North Face’s promotion of Everest: The Other Side connects its brand narrative with elite mountaineering ahead of the film’s theatrical release.
Persol Brings Its Cinema Heritage Into Brooklyn Bridge Park’s Summer Screenings
Persol’s Movies With A View partnership turns brand heritage into a physical eyewear experience.