Levi’s Bets on ROSÉ And Customization to Win China’s Pop Up Crowd in Chengdu
ROSÉ's role as the main storytelling device in the Levi's Chengdu pop-up transforms the space into a guided tour of her creative identity and the brand's history.
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Bobbi Brown Taps Liu Yifei as Its Newest Global Beauty Power Player
Bobbi Brown Cosmetics has named Liu Yifei as its newest Global Ambassador, strengthening the brand’s connection to beauty consumers in China and around the world with a face that already commands major influence across luxury fashion and beauty. Liu Yifei joins Bobbi Brown as Global Ambassador…
Michael Kors Turned Saint Tropez Into The Ultimate SS26 Postcard
Join the influencers as they explore Saint Tropez in the latest chapter of 'Postcards from Saint Tropez,' capturing effortless glamour and relaxed sophistication in stunning cinematic compositions.
Five Years Strong Nordstrom Deepens Its AAPI Partnership With Gold House
Nordstrom's beauty activations highlight its commitment to inclusive beauty, featuring brands like Allies of Skin and Augustinus Bader.
Ding Yuxi Fronts Versace Fragrances as The House’s New Global Fragrance Ambassador
Ding Yuxi embodies Versace's modern charisma in a stylish campaign.
Harrods Windows How Nothing And Charli XCX Took Over Brompton Road With Phones And Audio on The 5th Floor
Step into the future with the Phone (4a) Pro, a smartphone available exclusively at Harrods' prestigious tech floor.
Nike and Sports Direct Turn Leake Street Into a Pegasus 42 Race Track
The Pegasus 42 shoe showcases its full horsepower on Leake Street, with community and branding at the heart of the event.
Burberry’s A Good Sport Shows Why Luxury Wins When it Sells Football Culture Not 90 Minutes
British football culture is celebrated through anticipation, atmosphere, and rituals, with a focus on authentic representation and emotional resonance.
AEO Inc. Q1 FY2026: The Aerie Engine Rewrites the Rulebook
The company's Aerie revenue surged by 34%, driven by strong sales and a record-breaking AE brand revenue of $678.5M.
Gucci to Title Alpine From 2027 Luxury’s Boldest Move Into Formula One Yet
Alpine and Gucci join forces, bringing luxury fashion to the forefront of motorsport.