MCM and Flaunt Bring Bebe Rexha to a West Hollywood Cover Celebration
MCM partnered with Flaunt for a West Hollywood gathering around the magazine's Bebe Rexha cover, combining an editorial moment with a live performance and brand event.
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How Luxury Brands Are Building Cultural Platforms Beyond the Campaign
Miu Miu commissions films, Saint Laurent produces them, and Cartier convenes the cinema community. Three distinct models show how luxury brands build cultural relevance beyond a campaign.
Amika Takes Its Protector Hair-Care Launch on the Road With a Mobile Airstream
CNC Agency created a circus-inspired traveling activation for Amika's Protector collection, turning an Airstream into a product-discovery space with samples and live programming.
Nike Turns Its Paris House of Innovation Into a Mind 2.0 Product Experience
Random Studio designed a Nike Mind 2.0 takeover at Nike's Paris House of Innovation, using the store's Arena to connect product display with the campaign's mind-and-body theme.
Snapchat and Nordiska Kompaniet Turn a Stockholm Department Store Into a Social Shopping Experience
Snap Inc. and Nordiska Kompaniet brought Snapchat into NK's windows, brand activations and a retail industry summit in Stockholm.
Zalando Extends Berlin Marathon Sponsorship as It Builds Its Running Platform
Zalando is linking its BMW Berlin Marathon sponsorship through 2027 to running tools, brand activations and its wider sports-shopping strategy.
Clinique Brings Its Moisture Surge Campaign to a Two-Day SoHo Lab
Clinique’s Feels Like Lab opens at 13 Crosby Street on September 25–26, turning its Moisture Surge campaign into a hands-on consumer experience.
Nykaa Takes Its K-Beauty Festival to Forum South Bengaluru
Nykaa’s K-Beauty Festival brings Korean-beauty discovery and immersive experiences to Forum South Bengaluru, following an earlier Delhi edition.
e.l.f. Launches Mirror Mix as Its Music Strategy Expands Across Streaming and Roblox
The beauty brand’s second original album features seven rising artists, with a Genius live performance and distribution across music platforms and Roblox.
Coty Puts AI Search Visibility Into Its Beauty Marketing Strategy
At Reuters Momentum, Coty outlined how product information and site content can influence whether AI discovery tools recommend beauty brands.