Coty Puts AI Search Visibility Into Its Beauty Marketing Strategy
At Reuters Momentum, Coty outlined how product information and site content can influence whether AI discovery tools recommend beauty brands.
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How Brands Are Using Sport and Wellness Experiences to Build Community
From PUFF and adidas to lululemon, Lacoste and Kith, brands are using sport and wellness experiences to bring people together. Here is how founders can choose between a partnership, a recurring program and an ongoing destination.
Byredo Taps Isabelle Huppert for Iconic Lips Campaign and Expands Lip Line
Byredo’s Isabelle Huppert campaign introduces a Lip Pencil and Red Light Liquid Lipstick Vinyl, tying celebrity imagery to two additions to its makeup assortment.
How Retail Giants Are Turning Fashion Week Into a Customer Channel
eBay, H&M and Gap show three ways retailers are using the Fashion Week calendar. Their shopping and membership paths are clear; the payoff for designers is less visible.
Kewpie Uses a Covent Garden Konbini to Bring Product Trial Offline
Kewpie and agency Backlash turned a two-day Covent Garden pop-up into a Japanese convenience-store-inspired sampling experience for the brand's mayonnaise.
La Prairie Puts Personal Consultation at the Center of Beijing SKP Outpost
La Prairie tested a four-day, service-led beauty outpost at Beijing SKP, using one-to-one consultations and its Skin Caviar range to engage luxury shoppers.
Coty Brings Chloé Le Nectar Into a Music-Led Retail Activation With Nocibé
Coty and Chloé brought Le Nectar to a two-day experiential activation at LA PATATE DOUCE with retail partner Nocibé and a perfumer-led masterclass.
Charlotte Tilbury’s Unreal Glow Club Turned Covent Garden Into a Beauty Trial Space
The four-day pop-up connected product demonstrations in the Piazza with the brand’s nearby store.
Sephora Takes Its Beauty Partnership Backstage at Dancing With the Stars
The beauty retailer is using the television partnership for backstage services and fan-facing beauty moments as the new season airs.
Bloomingdale’s Extends Hotel Retail Activation Across Its 59th Street Windows
The Ritz-Carlton partnership stretches from the store’s Carousel to eight hotel-themed window installations.