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Cantu Beauty, has announced Grammy-nominated, multi-platinum singer/songwriter Jordin Sparks as the brand’s ambassador. As a longtime fan of the brand’s hydrating conditioning treatments and styling gels, Sparks is joining forces with Cantu to help shine a spotlight on the brand’s community initiatives…
Launching in UK as well as Klarna’s 44 further regions, the Creator Platform helps retailers find creators best suited to their brand and enables seamless collaboration through instant messaging, gifting and commission setting. Klarna, a leading retail payments will continue…
Global fashion luxury retailer FWRD, part of REVOLVE announces the launch of its Revolve Ambassador Program, a community-driven extension of the group’s robust influencer marketing strategy. The FWRD Brand Ambassador program will further inform the company’s connection to and understanding of its…
A luxury American fashion house, Coach known for its leather handbags, luggage, accessories, and ready-to-wear collections, has recently unveiled its first virtual store as part of the “Feel the Wonder” holiday campaign. The brand, which was founded in 1941 in…
Gone are the days of one size fits all subscription models. With 66%+ of consumers expecting brands to understand their unique needs and expectations, and 52% expecting all offers to be personalized. Beauty brands are uniquely qualified to embrace hyper-personalized…
Youth retailer Pacsun released its 2022 seasonal campaign coined PacVerse and campaign video “Welcome to the PacVerse,” featuring a real life cast entering a metaverse created by Pacsun that juxtaposes virtual and physical worlds and includes a futuristic airport terminal,…
De Beers announces Lupita Nyong‘o as its first Global Ambassador. The Academy Award-winning actor stars in the new brand campaign, De Beers: Where It Begins, which tells the story of the only global luxury brand that starts at the source. As…
Target announced an expanded collaboration with Apple, more than tripling its Apple at Target locations, giving even more guests a one-stop-shop for Apple products and accessories just in time for the holidays. Members of Target Circle, the retailer’s free-to-join loyalty…
Heritage crystal brand, Waterford, is ushering in a new era of the brand’s iconic presence with the launch of its all-new creative campaign, aimed at evolving the 200-year-old brand into a new age of artistry. Following the appointment of Alice…
Victoria’s Secret introduces ‘Undefinable’ — a global campaign designed to cement the brand’s continued commitment to welcoming and championing women’s voices and unique perspectives. The Undefinable campaign was photographed and directed by Harley Weir in partnership with LOOK Creative Agency and…