Guerlain Uses an Immersive Blue Experience to Launch L’Heure Bleue in China
Shanghai's launch showcases Guerlain's innovative approach to luxury, merging visual art installations with the timeless allure of L'Heure Bleue.
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Olive Young Uses Sephora to Expand K Beauty Across North America
This partnership brings the popular Korean beauty expertise of Olive Young to Sephora's 580 stores, highlighting trends like Skin Reset and SPF Destination.
Tiffany & Co. Opens Its Fourth US Open Pop Up at the Billie Jean King National Tennis Center
This year, Tiffany will engrave replica trophies on site, allowing champions to receive a personal memento shortly after their win, highlighting the brand's commitment to tradition and excellence.
M·A·C Cosmetics Brings 300 Creators to West Hollywood for the Lustreglass Launch
The Lustreglass Sheer-Shine Lipstick combines the comfort of a tinted balm with the look of a glossy lipstick.
Gap Inc. Gives Nearly 40 Million Encore Members New York Fashion Week Access
As Fashion Week unfolds from September 9-14, Encore will offer members a curated selection of events, from runway shows to special programming, providing a closer look at the fashion industry.
M·A·C Cosmetics Goes Live on Shopify to Reimagine Online Beauty Shopping
The Estée Lauder Companies' partnership with Shopify modernizes beauty retail, featuring M·A·C's full online offer.
Miu Miu Opens Its First Las Vegas Boutique With an Outdoor Terrace at Wynn
Located in the vibrant Wynn Las Vegas, Miu Miu's new boutique combines Italian elegance with the dynamic energy of the city.
KAYALI Launches Its First Yum Lip and Body Collection With Sephora
It's about expanding the art of layering beyond the bottle and making every step of the ritual more intentional, sensorial, and delicious.'
The Potion Studio Becomes Ulta Beauty’s First Black and Middle Eastern Owned Brand
The brand's 'Healthy Hair in Every Climate' philosophy is built around simplified routines, premium ingredients, and multifunctional formulas.
Lancôme Uses The Lash Edit to Bring Its Mascara Wardrobe to Los Angeles
Visit The Grove for a day of lash exploration and beauty discovery with Lancôme's exclusive mascara lineup.