The Digital Twin Experts behind Louis Vuitton’s first luxury hospitality concept
This week marks a month since Louis Vuitton opened their new store and café concept in London’s Heathrow Terminal 2. The luxury brand has more than 20 hospitality concepts across the world with restaurants, cafés, chocolate shops and airport lounges, but this is a stunning first for the UK.
Building Design and Management (BDM) previously designed the shell and core of the unit, ensuring that the retail space met specific airport criteria for retail space standards. To ensure accurate details were provided as a basis for the design, LV engaged BDM to verify dimensional details and develop a 3D model of the retail space.
Credit: Building Design and Management (BDM)
David Cooke, BDM founder said: ‘‘Our knowledge of the airport, the retail space, and the procedures enabled us to react quickly, manage the procedures rapidly, and provide the level of accuracy of a built building required for a complex design.’’
The store takes a futuristic style with a dome-shaped exterior in shades of blue and white, while the interior has hints of red, yellow, blue and white as a nod to the theme of travel.
Dubbed ‘not your typical airport coffee shop’ visitors will notice the futuristic-styled design of white, curved walls, colourful mobiles hanging from the ceiling, and rust-coloured banquettes.
On the evolution of luxury spaces David added: ‘‘The luxury retail industry constantly evolves and adapts to customers’ changing needs and expectations.
In 2024, some of the top luxury retail trends shaping the industry are personalisation, sustainability, brand storytelling, digitalisation, experiential retail, and limited editions and collaborations.’’ Credit: Building Design and Management (BDM) With Heathrow Airport’s projected traffic forecasts increased to 83.3 million this year, the Café provides the traveling passenger an opportunity to experience the unique designs of the world, combining innovation with style…
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