What is Fendace? Versace and Fendi Disrupt Luxury Retail

A first in fashion, @fendi x @versace is I repeat, NOT a collaboration, it is a fusion of the two luxury fashion houses to create a FENDACE.

This is a first in fashion, whereby mashups, partnerships and collaborations are a dime a dozen.

The show saw creative directors #KimJones and #DonatellaVersace swapping places to present their exceptional vision on Versace and Fendi.

#Fendace is not a collaboration: it’s a unique moment in fashion, a disruptive and sincere celebration of Italian fashion with a capital F – and a capital V.

The two fashion houses prove that the best of both worlds, make an even better one.

#VersaceFendiSwap #MFW

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