SIMPLi Grows Retail Footprint with Whole Foods Market Partnership

SIMPLi is the first food brand to achieve ROC™ in South America for its quinoa and beans, which means its products meet the highest standards in the world for soil health, animal welfare, and farmworker and social fairness.

SIMPLi expanded its ROC™ quinoa line to include three new Whole Foods Market regions: South Pacific (Southern California, Arizona, and Nevada), South (the Carolinas, Georgia, Tennessee, Alabama, Mississippi), and Florida.

This expansion increases the Baltimore-headquartered brand’s footprint by over 140 additional stores, growing their placement into approximately 200 WFM locations across the nation and accelerating access to SIMPLi’s ROC™ products.

According to Matt Cohen, co-founder, SIMPLi, “We’re excited to broaden our relationship with Whole Foods Market given our strong alignment on Regenerative Organic Certified products…