MINISO Opens its 2000th Store Outside of China in Lyon, France

MINISO launched its 2000th store outside of China, bringing its signature fun, affordable, designed-led lifestyle products to Lyon, France. Marking the latest step in the brand’s global expansion since 2015, the new store is the brand’s eighteenth in France overall, in its fifth city.

MINISO opened its first French store in Paris in October 2020. Two years on, the retailer now has stores in five cities: Paris; Lille; Nantes; Calais; and Lyon. By the end of 2022, the brand expects to expand its French network to a total of twenty outlets nationwide.

At MINISO France, plush toys are the best sellers both in-store and online. Toys, gifts and stationery have also been top contributors to sales in recent years. “It’s been a great pleasure for us to be able to work with our exceptional franchisees in France,” said Vincent Huang, VP of International Operations at MINISO.

“We’re determined to continue expanding our franchise business model and strengthening ties with partners across the world, making MINISO successful as both a local and global retailer”. The store, strategically located in the Saint Genis 2 shopping centre which attracts six million visitors annually, spans 200m2 and is…