JCPenney becomes first department store offering AI/AR makeup

JCPenney today launches an AI-powered skincare advisor experience and true-to-life AR-powered makeup try-on capabilities to deliver on JCPenney Beauty’s promise of being a one-stop-shop that celebrates customers’ unique, authentic beauty.

“We want to be the shopping destination of choice, offering a personalized approach that fully celebrates and honors them as unique individuals,” says Michelle Wlazlo, Chief Merchandising Officer at JCPenney.

“Our partnership with Revieve allows us to deliver on our customers’ desire for personalization regardless of age, gender, race, skin tone, beauty regimen, or budget.” JCPenney’s Skincare Advisor leverages Revieve’s proprietary Skin Diagnostics technology and AI-powered product recommendations as a seamless, end-to-end experience in which consumers can find a personalized skincare routine with a simple selfie.

To receive an in-depth skincare analysis and customized product recommendations, visitors to JCPenney’s website can take or upload a selfie and answer a quick questionnaire about their skin type and concerns…